the month view is best for planning the shape of the month. the agenda view is best when you sit down on a monday and want to see what's on deck this week.
the calendar collapses into a flat list grouped by week.
each row shows the date, channel label, status, and brief. faster to read than a calendar grid when you've got 8 things in flight.
same editor as the month view — change the date, status, or brief without leaving the list.
we respond to every message within 24 hours.
alligator is the planning room — you map out what posts and emails go out which week before you ever open the publisher. start with the month view.
alligator uses a three-state ladder so the calendar shows what's still being thought about, what's drafted and queued, and what actually shipped.
ideas have a way of arriving when you're busy. drop them into a future date in alligator so you don't lose them — flesh out the brief when you have time.