- 1
open the promo row
in the otter dashboard, click the analytics icon on the row.
- 2
review the numbers
redemptions, total discount given, total revenue from invoices that used the promo, average order value (vs. a baseline aov), unique customers, repeat redemptions, monthly trend.
- 3
compare to baseline
the modal shows the lift over your baseline aov so you can tell if the promo brought bigger orders or just bigger discounts on the same average order.
tippromos that lift aov are doing real work. promos that just discount what the customer was going to buy anyway are cannibalizing margin. the analytics modal is where you tell them apart.
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