otter

build a discount code (% off, $ off, or buy-one-get-one) that customers can redeem at pawpaw checkout in two taps.

a promo code is only as good as the people who see it. otter helps you push it through the channels you already have.

every redemption is tracked. find out which codes lifted revenue, who's redeeming them, and what to retire.

BOGO promos move slow-moving inventory or get customers to try something new. otter handles the math — the customer just types the code at checkout.

a 20% off code sent to existing top spenders is a thank-you. the same code blasted to everyone leaves money on the table. otter lets you scope a promo to a specific group of customers.

promos accumulate. some you want to end clean (the flash sale wraps up). others you want to leave the history but stop accepting new redemptions. here's the difference.

before you send a promo to your whole list, walk through what the customer experiences. the difference between a code that converts and one that doesn't is often just where it shows up.

for store-wide sales ("everything 10% off this week"), turn on auto-apply. customers don't have to type a code — the discount lands on every eligible cart automatically.

for win-new-customer offers — "15% off your first order." otter checks the customer's invoice history to confirm they're a true first-timer before letting the code redeem.

for the personal touch — a discount that only works in the customer's birthday month, or on the anniversary of their first purchase. otter ties to dragonfly's stored dates.

instead of a whole-cart discount, limit the promo to specific magpie products or mockingbird services. "$10 off any haircut" — the discount only fires when the cart includes that service.

by default, only one promo applies per cart. flip on "stackable" so this promo can layer on top of other active codes — useful for loyalty perks alongside a flash sale.

every promo has an analytics modal with revenue lifted, average order value, and how many unique customers redeemed. it's the post-mortem you do before deciding to run the campaign again.

otter caps redemptions in two ways — total across all customers, or per customer. for a flash sale, you might want "first 50 customers only". for a thank-you, "once per customer."

the redemptions tab lists every time a code was used — customer, invoice, dollars discounted, date. it's the audit trail and the call list (top redeemers can be tagged for a thank-you).

for promo cleanup at the end of a quarter — old codes, expired campaigns. select rows and delete or archive in one shot.

for a promo you want to bring back later — "black friday code, runs once a year." toggle active off and the code stops working immediately. flip it back on next year and you're live.

for promos that only make sense on bigger carts — "$20 off orders over $100." min-subtotal stops the promo from firing on a $30 invoice and giving away most of your margin.