the calendar color is driven by status (idea, ready, done) by default — but you can override per card with a custom color. helpful for recurring themes ("all summer-promo cards in green").
click the card.
if set, that color overrides the status color on the calendar pill.
the calendar updates immediately.
use sparingly. if every card has a custom color, the status colors stop meaning anything. tag the special cases — leave the rest defaulted to the status colors.
we respond to every message within 24 hours.
alligator is the planning room — you map out what posts and emails go out which week before you ever open the publisher. start with the month view.
alligator uses a three-state ladder so the calendar shows what's still being thought about, what's drafted and queued, and what actually shipped.
the month view is best for planning the shape of the month. the agenda view is best when you sit down on a monday and want to see what's on deck this week.