coyote

coyote sends a quick 0–10 survey after each visit and routes happy customers to leave a public google review. set the program up once and it runs every send from there.

after a busy week, blast the survey to everyone you served. promoters get a google review prompt; detractors land in your honeybee inbox so you can call before they post a 1-star.

the whole point of coyote is that unhappy customers never see the google review link. here's how the routing works under the hood.

the defaults work for most operators, but you can rewrite the email, change the follow-up message each group sees, or shift where the cutoffs land.

if you have two storefronts or two distinct services, each gets its own program. that way the nps for the salon doesn't get mixed up with the nps for the barbershop.

the whole reason for the smart-nps gate is that unhappy customers route privately to you first. when a low score lands in honeybee, here's how to handle it.

the survey link in your email lands them on a public page at /coyote-r/<trackingId>. one screen, one number. that's the whole survey.

every time you send a survey, a row lands on the dispatches list with sent count, answered count, review-clicks, and a per-dispatch nps score.

your google review url is what promoters tap to leave a 5-star review on google. wrong url = clicks go nowhere. here's where to find it.

the default subject + body works, but a sentence in your own voice gets opened more often. coyote uses placeholders so the email feels personal even when it's templated.

the standard nps math is 9-10 promoter, 7-8 passive, 0-6 detractor. you can move the lines in coyote settings if your business runs hot or cold.

you don't need a separate list. the people who paid you a pawpaw invoice last month, or finished a junebug booking, are exactly who should get the survey.